Blog Archive

May 2014

In my last blog, I wrote about the potential value for both policyholders and insurers of market segmentation – creating ‘boxes’ that meet specific shopping (marketing), buying (quoting), using (servicing), and assessing (renewing) needs.

As a consumer, I am getting used to a more individualized experience. These experiences are often driven by ‘loyalty’ cards that trade ‘points’ for my personal information, habits, etc. It seems worth it, and I understand the value to both sides. It makes sense. Applying that experience to insurance also makes sense – loyalty (a.k.a. retention) is a key metric for insurers. The problem is, I don’t often see the value to me as the policyholder.

At Guidewire we use major releases (which are numbered 8.0.0, 9.0.0, for example) of our products to roll out important new features, improvements in integration capabilities, support for newer versions of other technologies in the stack (application servers, database, etc.), among many other benefits.