Blog Archive

September 2016

So, you’ve taken the leap – you’re modernizing the core systems of your insurance business, laying down the architecture and infrastructure to propel your business into the digital age. It’s a large-scale transformation project that will most likely take months of resources to complete.

Recently I accessed my Amazon.com app to purchase garbage bags and was surprised and slightly amused, to see my product recommendations which included a meat thermometer, race car set and drone. Understanding that my husband also uses our Amazon app explains the product recommendations.

That statement sums up what millennial small business owners know about insurance; in essence, not much. In a focus group we conducted to better understand the needs of this unique cohort, we heard this statement, as well as the amusing consensus of the group that older people must know more about insurance.   

Recently I conducted a focus group of Millennial policyholders to understand their unique perspective on buying insurance. A clear message that resonated from the group was they don’t want to purchase insurance the way their parents do. Insurers understand this and are overhauling how they target, sell to, and service this unique cohort.