--- title: "Distribution" description: "Transform the experience of purchasing insurance and master ecosystem strategies. Learn more about Distribution." url: "https://www.guidewire.com/it/products/solutions/solutions-for-the-insurance-lifecycle/distribution.md" language: "it" locale: "it" --- # Distribution Transform the experience of purchasing insurance and master ecosystem strategies. Learn more about Distribution. Distribution Turn defined products into delivered value. Bridge product intent to market success through insurance distribution management that scales, personalizes, and adapts across ecosystem channels. ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/products/lifecycle/hero-lifecycle-market-distribution--800x480.png?h=480&iar=0&w=800) [Download the Solution Brief](https://explore.guidewire.com/c/market-distribution-solution-brief?x=sBli6B) [See the Full Insurance Lifecycle](/it/products/solutions/solutions-for-the-insurance-lifecycle) ## Lead in the Evolving Landscape of Insurance Distribution Distribution offers insurers a unique opportunity to differentiate and innovate. But sustained growth is challenging. That's because every stakeholder, from customers and producers to MGAs, MGUs and reinsurers, have different needs. Embedded insurance has emerged as a leading strategy in rapidly expanding digital distribution. Guidewire's solution for market distribution provides the pathway to market success. | ### **$790Bn** anticipated in embedded insurance worldwide GWP by 2030 | | --- | Source: [ITIL 2023](https://www.insurancethoughtleadership.com/ecosystems/embedded-insurance-made-smbs) Unlock new channels and partners through digital experiences that increase market share and customer satisfaction. ### Make Insurance Convenient Make the customer journey frictionless. Streamline the sales process and enable cross-sell/up-sell with a single source of truth and easy-to-use workflows, all connected to your core systems and accessible across every channel. ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/products/guidewire-jutro/embedded_insurance_pet_desktop.jpg?h=980&iar=0&w=1440) ### Deliver Service Excellence Enhance every interaction and delight every stakeholder with personalized digital insurance experiences. Gain business agility with ready-to-use digital templates for common lines of business and leverage insurtech partner applications. ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/products/lifecycle/md-2--400w.jpg?h=817&iar=0&w=400) ### Drive Premium Growth Expand product reach and reduce friction in insurance sales through automation, localization, and accessibility for diverse user groups. Identify profitable customer segments and new markets to target with data-driven predictive insights. ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/products/guidewire-jutro/web_applications--cleanedup_laptop-personal-auto-or-home-claim-fnol.jpg?h=852&iar=0&w=1833) ## Design Personalized Experiences for Growth ## Branded, Holistic, Personalized Guidewire empowers chief distribution officers and chief digital officers to reduce friction in the distribution network and deliver service excellence resulting in premium growth and reduced cost of sales. ![Lifecycle - market distribution](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/solutions/solutions-subpages-marketecture-images/solution-brief-marketectures--distribution--904w.png) ## The Entire Insurance Lifecycle: Explore Every Stage [/it/products/solutions/solutions-for-the-insurance-lifecycle/claims-servicing](/it/products/solutions/solutions-for-the-insurance-lifecycle/claims-servicing) [/it/products/solutions/solutions-for-the-insurance-lifecycle/product-definition](/it/products/solutions/solutions-for-the-insurance-lifecycle/product-definition) [/it/products/solutions/solutions-for-the-insurance-lifecycle/pricing](/it/products/solutions/solutions-for-the-insurance-lifecycle/pricing) [/it/products/solutions/solutions-for-the-insurance-lifecycle/distribution](/it/products/solutions/solutions-for-the-insurance-lifecycle/distribution) [/it/products/solutions/solutions-for-the-insurance-lifecycle/underwriting](/it/products/solutions/solutions-for-the-insurance-lifecycle/underwriting) [/it/products/solutions/solutions-for-the-insurance-lifecycle/policy-management](/it/products/solutions/solutions-for-the-insurance-lifecycle/policy-management) ### Commonwell Mutual ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/customers/aa-customer-logos---350w/t-z/customer-logo-the-commonwell-mutual-insurance--350w.jpg?h=350&iar=0&w=350) ### Definity ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/customers/aa-customer-logos---350w/d-i/customer-logo-definity--350w.jpg?h=350&iar=0&w=350) ### Economical ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/customers/aa-customer-logos---350w/d-i/customer-logo-economical--350w.jpg?h=350&iar=0&w=350) ### Encova ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/customers/aa-customer-logos---350w/d-i/customer-logo-encova--350w.jpg?h=350&iar=0&w=350) ### FRIDAY ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/customers/aa-customer-logos---350w/d-i/customer-logo-friday--350w.jpg?h=350&iar=0&w=350) ### Hollard ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/customers/aa-customer-logos---350w/d-i/customer-logo-hollard--350w.jpg?h=350&iar=0&w=350) ### NFU Mutual ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/customers/aa-customer-logos---350w/j-q/customer-logo-nfu-mutual--350w.jpg?h=350&iar=0&w=350) ### PV Group ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/customers/aa-customer-logos---350w/j-q/customer-logo-pandv--350w.jpg?h=350&iar=0&w=350) ### SAGA ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/customers/aa-customer-logos---350w/r-s/customer-logo-saga--350w.jpg?h=350&iar=0&w=350) ### Western National ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/customers/aa-customer-logos---350w/t-z/customer-logo-western-national--350w.jpg?h=350&iar=0&w=350) ### Topdanmark ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/customers/logos/customer-logo-topdanmark-350w.jpeg?h=350&iar=0&w=350) ## Proven Experience, Earned Trust ### Definity Chief Technology Officer [See Their Story](/it/customers/success-stories/definity) ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/products/lifecycle/definity-tatjana-lalkovic--400x267.png?h=267&iar=0&w=400) We are now able to deploy our digital environments 10 times faster than before, which has reduced our downtime by 75%. As a result, Definity experienced a 34% improved response time to broker quotes, which contributed to a 4% increase in broker quotes. ### Beneva Senior Director, Strategies and Acceleration [See Their Story](/it/customers/success-stories/beneva) ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/solutions/lifecycle/400-beneva-rania-tzortzatos--400x267.png?h=267&iar=0&w=400) The Jutro Platform and the fact that it's connected to the PolicyCenter has actually allowed us to have that seamless customer experience regardless of where customers are calling from. ### RSA Process & Improvement Team Lead [Watch the Video](https://www.guidewire.com/video/663309DBAA1944DE91185C57186A6C7F) ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/customers/aa-customer-logos---success-heros/customer-hero-logo-rsa--500w.jpg?h=200&iar=0&w=500) A huge benefit and a huge reason for investing so much in the digital portals and in ClaimCenter was to really free up the expertise of our claims handlers to spend that time with our customers and our brokers. ### General Motors Insurance President [See Their Story](/it/customers/success-stories/general-motors-insurance) ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/images/products/lifecycle/general-motors-insurance-andrew-rose--400x267.png?h=267&iar=0&w=400) Within just four months after launching, we expanded into two more states and have already completed two seamless updates with zero cost, zero downtime, and zero pain. ## SEE WHAT OUR CUSTOMERS SAY Brochure ## More Resources ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/blog/thumbnails/blog-20201201-gw-cloud-560x320.png?h=320&iar=0&w=560) [Jutro Digital Platform](https://explore.guidewire.com/c/jutro-digital-platform-ds?x=9Lgf04&_gl=1*1n3ozbg*_gcl_au*MjkwMzY5NTc4LjE3Mzg5NzE4ODg.*_ga*MTQxMDQ1NTU5MS4xNzM4OTcxODg5*_ga_LN5WM89V7V*MTc0NTk0Nzk3Mi42NC4xLjE3NDU5NTU3NjAuMjIuMC4w)