---
title: "Core Beliefs"
url: "https://www.guidewire.com/it/resources/blog/general-interest/core-beliefs.md"
language: "it"
locale: "it"
---

# Core Beliefs

By Brian Desmond, Chief Marketing Officer · Published 2013-04-02

Core beliefs are very helpful– to help teams execute, to stay consistent through good times and stressful times, to provide a code of conduct. We at Guidewire have core beliefs both at a company and team level. For example, our professional services team has developed core beliefs based on our experiences from more than 200 implementations that help us to provide a consistently high level of service to our customers...

Core beliefs are very helpful– to help teams execute, to stay consistent through good times and stressful times, to provide a code of conduct. We at Guidewire have core beliefs both at a company and team level. For example, our professional services team has developed core beliefs based on our experiences from more than 200 implementations that help us to provide a consistently high level of service to our customers. These core beliefs were developed in a collaborative way based on real world successes and mistakes, so not at the whim of an all-powerful executive. They include being honest (even when it’s uncomfortable); recommending agile implementation methodology (because it works) and helping our customers achieve long term business value (thinking beyond the go-live). You can see a video that elaborates on these beliefs [here](http://bcove.me/ixcc7n6k).

Many insurers are going through the process of replacing legacy core systems; implementing new ones and defining a business strategy that will support short and long term success. And they’re doing all of this while operating their businesses today. The oft-repeated metaphor is that implementing new core systems is like changing an engine mid-flight. Given this, I recommend that insurers carefully define core beliefs for *each* step in their journey.

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## About the author

Brian guida gli sforzi nel marketing globale di Guidewire, inclusi la demand generation, il branding e la comunicazione. Brian è entrato a far parte di Guidewire nel 2006 e, durante il suo mandato, l'azienda è stata riconosciuta come  leader nel settore, al servizio di clienti in oltre 30 Paesi. In precedenza, era stato Vicepresidente Marketing per la divisione supply chain di PeopleSoft e aveva ricoperto ruoli di leadership nel marketing e per il marketing di prodotti presso Ketera, Ariba e Tradex. Brian siede nel Consiglio d’amministrazione di Betterview, una insurtech che fornisce una piattaforma di analisi predittiva geospaziale per l'assicurazione del ramo danni.

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