--- title: "Core Beliefs" url: "https://www.guidewire.com/ja/resources/blog/general-interest/core-beliefs.md" language: "ja" locale: "ja" --- # Core Beliefs 2013-04-02T07:00:00Z Core beliefs are very helpful– to help teams execute, to stay consistent through good times and stressful times, to provide a code of conduct. We at Guidewire have core beliefs both at a company and team level. For example, our professional services team has developed core beliefs based on our experiences from more than 200 implementations that help us to provide a consistently high level of service to our customers... ## Core Beliefs ### CMO（最高マーケティング責任者） 需要の掘り起こし、ブランディング、広報活動をはじめとするグローバルマーケティングを統括。2006年の入社以来、30か国以上のお客様にサービスを提供する企業に至るまでの発展に貢献。Guidewire入社前は、PeopleSoft社のサプライチェーン分野でマーケティング担当バイスプレジデントを務めたほか、Ketera社、Ariba社、Tradex社でマーケティング部門の管理職として製品マーケティングに従事。現在は、損害保険業界向けに地理空間情報の予測分析プラットフォームを提供するInsurtech企業Betterview社の取締役を兼任する。 ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/people/brian-desmond.jpeg?h=380&iar=0&w=505) ![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/people/leadership-image-brian-desmond.png?h=540&iar=0&w=540) [LinkedIn](https://www.linkedin.com/in/brian-desmond-8b933a/) 需要の掘り起こし、ブランディング、広報活動をはじめとするグローバルマーケティングを統括。2006年の入社以来、30か国以上のお客様にサービスを提供する企業に至るまでの発展に貢献。Guidewire入社前は、PeopleSoft社のサプライチェーン分野でマーケティング担当バイスプレジデントを務めたほか、Ketera社、Ariba社、Tradex社でマーケティング部門の管理職として製品マーケティングに従事。現在は、損害保険業界向けに地理空間情報の予測分析プラットフォームを提供するInsurtech企業Betterview社の取締役を兼任する。 "" [Facebook](http://) Brian Desmond 本人コメント「Guidewireに入社して14年になりますが、損害保険会社が社会で果たす役割の大きさを実感しています。これを励みに常に最善を尽くし、着実に向上することでお客様により良いサービスを提供します。」 "" [Twitter](http://) ### General Interest Core beliefs are very helpful– to help teams execute, to stay consistent through good times and stressful times, to provide a code of conduct. We at Guidewire have core beliefs both at a company and team level. For example, our professional services team has developed core beliefs based on our experiences from more than 200 implementations that help us to provide a consistently high level of service to our customers. These core beliefs were developed in a collaborative way based on real world successes and mistakes, so not at the whim of an all-powerful executive. They include being honest (even when it’s uncomfortable); recommending agile implementation methodology (because it works) and helping our customers achieve long term business value (thinking beyond the go-live). You can see a video that elaborates on these beliefs [here](http://bcove.me/ixcc7n6k). Many insurers are going through the process of replacing legacy core systems; implementing new ones and defining a business strategy that will support short and long term success. And they’re doing all of this while operating their businesses today. The oft-repeated metaphor is that implementing new core systems is like changing an engine mid-flight. Given this, I recommend that insurers carefully define core beliefs for *each* step in their journey. [See More Articles](/ja/resources/blog) ## "" [See All](/ja/)