---
title: "The Engagement Era: Elevating the Work of Insurance"
url: "https://www.guidewire.com/ja/resources/blog/industry-trends/engagement-era-elevating-work-insurance.md"
language: "ja"
locale: "ja"
---

# The Engagement Era: Elevating the Work of Insurance

2017-06-04T19:00:00Z

In my first post in this series, I provided Guidewire’s perspective that we are at the early stage of a new era of P&C systems (see The Engagement Era)...

## The Engagement Era: Elevating the Work of Insurance

### CMO（最高マーケティング責任者）

需要の掘り起こし、ブランディング、広報活動をはじめとするグローバルマーケティングを統括。2006年の入社以来、30か国以上のお客様にサービスを提供する企業に至るまでの発展に貢献。Guidewire入社前は、PeopleSoft社のサプライチェーン分野でマーケティング担当バイスプレジデントを務めたほか、Ketera社、Ariba社、Tradex社でマーケティング部門の管理職として製品マーケティングに従事。現在は、損害保険業界向けに地理空間情報の予測分析プラットフォームを提供するInsurtech企業Betterview社の取締役を兼任する。

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需要の掘り起こし、ブランディング、広報活動をはじめとするグローバルマーケティングを統括。2006年の入社以来、30か国以上のお客様にサービスを提供する企業に至るまでの発展に貢献。Guidewire入社前は、PeopleSoft社のサプライチェーン分野でマーケティング担当バイスプレジデントを務めたほか、Ketera社、Ariba社、Tradex社でマーケティング部門の管理職として製品マーケティングに従事。現在は、損害保険業界向けに地理空間情報の予測分析プラットフォームを提供するInsurtech企業Betterview社の取締役を兼任する。

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Brian Desmond

本人コメント「Guidewireに入社して14年になりますが、損害保険会社が社会で果たす役割の大きさを実感しています。これを励みに常に最善を尽くし、着実に向上することでお客様により良いサービスを提供します。」

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### Industry Trends

In my first post in this series, I provided Guidewire’s perspective that we are at the early stage of a new era of P&C systems (see [The Engagement Era](https://www.guidewire.com/blog/industry-trends/engagement-era)). In a subsequent blog post, I described the operating results being seen by insurers that are leading the industry through leveraging technology to transform their business (see [Defining the Engagement Era System](https://www.guidewire.com/blog/industry-trends/defining-engagement-era-system)).

There is another important outcome when insurers embrace the engagement era by using technology to meet users on their own terms by providing the journeys and experiences that *they* want. It is the potential to *elevate the work of insurance*.

Consider this point: Insurance knowledge workers spend far too much of their time on repetitive, mundane work that offers little value to the policyholder or agent. Guidewire’s Value Consulting team has worked on more than 300 engagements over the last decade. Based on this experience, we estimate that 80% of workers’ time is spent on basic tasks and compliance (see “Hierarchy of Insurance Work” below).

However, by adopting *engagement era systems*, which are optimized to make insurance knowledge workers more efficient and effective, insurers will gain time that can be invested in more strategic work, so that knowledge workers can better apply their expertise and experience, and so that personal interactions can offer additional value. In addition to freeing up time, the morale of knowledge workers will increase—which itself will result in better quality of service to policyholders and agents.

![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/blog/images/blog-20170602-engagement-era-graphic.png)

To learn more about the engagement era and why insurers should care, watch this short video featuring Guidewire’s CEO, Marcus Ryu.

![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/blog/thumbnails/engagement-era-elevating-work-insurance.jpeg?h=337&iar=0&w=590)

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