Mark Mullin

Mark Mullin is director of digital strategy, EMEA, for Guidewire Software

Mar
28
2016

After spending decades in the insurance industry on several continents, it never ceases to amaze me how we continuously fail to adapt to change as effectively as other industries around us.

In the past, it has been possible to get by with expedient choices to address immediate needs. What has crept up on the industry is the impact of a whole generation of new customers with different demands - I am, of course, speaking about Millennials.

Aug
17
2015

Many insurers are just beginning to come to grips with the demands being placed on them by their customers. Consumers and businesses have become accustomed to interacting with providers of goods and services – like Amazon, Google, John Lewis – where they can expect a tailored experience, based on the intimate knowledge that those companies have of the customer’s habits, likes, dislikes and needs.