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Insurance Customer Attitudes: Research Studies 2021

Insurance Customer Attitudes: Research Studies 2021

Love, hate or indifferent…..? UK insurance consumer opinion on insurers 2021

In April 2021 Guidewire commissioned three parallel surveys in France, Germany, and the UK, to gather the opinion of insurance customers on insurance and their insurer. Market research agency, Censuswide, surveyed a representative sample of 3,000 insurance customers in the three countries, aged 18 to 55+ years old.

The objective was to gather insight into how insurers might improve customer relationships, enhance their products and services, and consider new offerings.

In our 2020 research there was evidence of COVID-19 adding to the negative feelings consumers held about their insurers. How have further periods of lockdown and economic uncertainty impacted the attitudes of insurance customers?

White Papers

White Papers
The results of our UK research can be viewed here.

The results of our French research can be viewed here.

The results of our German research can be viewed here.

Press Releases

Press Releases

UK Research
UK Insurance Customer Demand for Pandemic Protection Policies Slumps, Says New Guidewire Research

French Research
French Insurance Customer Demand for Pandemic Protection Policies Slumps, Says New Guidewire Research

German Research
German Insurance Customer Demand for Pandemic Protection Policies Slumps, Says New Guidewire Research

Related Articles

Related Articles

Here are related Guidewire articles and resources that you may find of interest.

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Shift Technology’s Jeremy Jawish on AI’s Impact on Claims
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FRISS’ Jeroen Morrenhof on Transforming Insurers Into Fraud-Fighting Superheroes
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Aviva Italy’s Vittorio Giusti on Creating a Better Customer Experience
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FRIDAY Achieves Guidewire Implementation in Record Time of 60 Working Days
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Topdanmark’s Thomas Erichsen on Leveraging Technology to Deliver Superior Customer Experience
Podcast – May 2020



If you are interested to see our 2020 research it can be viewed here.



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