---
title: "Core Beliefs"
url: "https://www.guidewire.com/resources/blog/general-interest/core-beliefs.md"
language: "en"
locale: "en"
---

# Core Beliefs

2013-04-02T07:00:00Z

Core beliefs are very helpful– to help teams execute, to stay consistent through good times and stressful times, to provide a code of conduct. We at Guidewire have core beliefs both at a company and team level. For example, our professional services team has developed core beliefs based on our experiences from more than 200 implementations that help us to provide a consistently high level of service to our customers...

## Core Beliefs

### Chief Marketing Officer

Brian leads Guidewire’s global marketing efforts, including demand generation, branding, and communications. Brian joined Guidewire in 2006, and during his tenure the company has been recognized as an industry-leading brand serving customers in more than 30 countries. He previously was Vice President of Marketing for PeopleSoft’s supply chain division and held marketing leadership and product marketing roles at Ketera, Ariba, and Tradex. Brian serves on the board of directors of Betterview, an insurtech that provides a geospatial predictive analytics platform for P&C insurance.

![Untitled](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/people/brian-desmond.jpeg?h=380&iar=0&w=505)

![Untitled](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/people/leadership-image-brian-desmond.png?h=540&iar=0&w=540)

[LinkedIn](https://www.linkedin.com/in/brian-desmond-8b933a/)

Brian leads Guidewire’s global marketing efforts, including demand generation, branding, and communications. Brian joined Guidewire in 2006, and during his tenure the company has been recognized as an industry-leading brand serving customers in more than 30 countries. He previously was Vice President of Marketing for PeopleSoft’s supply chain division and held marketing leadership and product marketing roles at Ketera, Ariba, and Tradex. Brian serves on the board of directors of Betterview, an insurtech that provides a geospatial predictive analytics platform for P&C insurance.

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Brian Desmond

“After 14 years at Guidewire, I have a deep appreciation for the role P&C insurance plays in our society. This motivates me to do my part to ensure we keep improving every day to better serve our customers.”  —Brian Desmond

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### General Interest

Core beliefs are very helpful– to help teams execute, to stay consistent through good times and stressful times, to provide a code of conduct. We at Guidewire have core beliefs both at a company and team level. For example, our professional services team has developed core beliefs based on our experiences from more than 200 implementations that help us to provide a consistently high level of service to our customers. These core beliefs were developed in a collaborative way based on real world successes and mistakes, so not at the whim of an all-powerful executive. They include being honest (even when it’s uncomfortable); recommending agile implementation methodology (because it works) and helping our customers achieve long term business value (thinking beyond the go-live). You can see a video that elaborates on these beliefs [here](http://bcove.me/ixcc7n6k).

Many insurers are going through the process of replacing legacy core systems; implementing new ones and defining a business strategy that will support short and long term success. And they’re doing all of this while operating their businesses today. The oft-repeated metaphor is that implementing new core systems is like changing an engine mid-flight. Given this, I recommend that insurers carefully define core beliefs for *each* step in their journey.

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