---
title: "Passion"
url: "https://www.guidewire.com/resources/blog/general-interest/passion.md"
language: "en"
locale: "en"
---

# Passion

2014-08-04T07:00:00Z

I am often inspired by the passion that claims people have to deliver for their customers. This is most apparent when an insured has had a loss that really disrupts their life and that of their family’s. Here is a video from CAA that talks about how they responded to one of the most catastrophic storms in Canadian history. This video and all videos produced by Guidewire use our customers’ own words and stories. We never provide scripts for people to follow...

## Passion

### Chief Marketing Officer

Brian leads Guidewire’s global marketing efforts, including demand generation, branding, and communications. Brian joined Guidewire in 2006, and during his tenure the company has been recognized as an industry-leading brand serving customers in more than 30 countries. He previously was Vice President of Marketing for PeopleSoft’s supply chain division and held marketing leadership and product marketing roles at Ketera, Ariba, and Tradex. Brian serves on the board of directors of Betterview, an insurtech that provides a geospatial predictive analytics platform for P&C insurance.

![Untitled](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/people/brian-desmond.jpeg?h=380&iar=0&w=505)

![Untitled](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/people/leadership-image-brian-desmond.png?h=540&iar=0&w=540)

[LinkedIn](https://www.linkedin.com/in/brian-desmond-8b933a/)

Brian leads Guidewire’s global marketing efforts, including demand generation, branding, and communications. Brian joined Guidewire in 2006, and during his tenure the company has been recognized as an industry-leading brand serving customers in more than 30 countries. He previously was Vice President of Marketing for PeopleSoft’s supply chain division and held marketing leadership and product marketing roles at Ketera, Ariba, and Tradex. Brian serves on the board of directors of Betterview, an insurtech that provides a geospatial predictive analytics platform for P&C insurance.

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Brian Desmond

“After 14 years at Guidewire, I have a deep appreciation for the role P&C insurance plays in our society. This motivates me to do my part to ensure we keep improving every day to better serve our customers.”  —Brian Desmond

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### General Interest

I am often inspired by the passion that claims people have to deliver for their customers. This is most apparent when an insured has had a loss that really disrupts their life and that of their family’s. Here is a video from CAA that talks about how they responded to one of the most catastrophic storms in Canadian history. This video and all videos produced by Guidewire use our customers’ own words and stories. We never provide scripts for people to follow.

![](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/blog/images/thereforyoup2videospotlight230x130.png)

[Watch Video](http://link.brightcove.com/services/player/bcpid2869173608001?bckey=AQ~~,AAAA2HPcBRk~,tgl8Qv5fuB0o3FpEMntR7pj5K3HH-sGC&bctid=3578658995001)

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