---
title: "Smart Approach Blog"
url: "https://www.guidewire.com/resources/blog/general-interest/smart-approach-blog.md"
language: "en"
locale: "en"
---

# Smart Approach Blog

2012-06-20T03:00:00Z

Welcome to “Smart Approach”, Guidewire’s blog for property/casualty insurance. We are honored to have helped insurers around the world replace their legacy core systems and transform their businesses. We’ve learned a lot -- from more than 140 implementations; from our customers and our partners; from our successes and our mistakes...

## Smart Approach Blog

### Chief Marketing Officer

Brian leads Guidewire’s global marketing efforts, including demand generation, branding, and communications. Brian joined Guidewire in 2006, and during his tenure the company has been recognized as an industry-leading brand serving customers in more than 30 countries. He previously was Vice President of Marketing for PeopleSoft’s supply chain division and held marketing leadership and product marketing roles at Ketera, Ariba, and Tradex. Brian serves on the board of directors of Betterview, an insurtech that provides a geospatial predictive analytics platform for P&C insurance.

![Untitled](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/people/brian-desmond.jpeg?h=380&iar=0&w=505)

![Untitled](https://edge.sitecorecloud.io/guidewiresodb06-guidewire0f2e-productioncd91-5186/media/project/guidewire/guidewire/people/leadership-image-brian-desmond.png?h=540&iar=0&w=540)

[LinkedIn](https://www.linkedin.com/in/brian-desmond-8b933a/)

Brian leads Guidewire’s global marketing efforts, including demand generation, branding, and communications. Brian joined Guidewire in 2006, and during his tenure the company has been recognized as an industry-leading brand serving customers in more than 30 countries. He previously was Vice President of Marketing for PeopleSoft’s supply chain division and held marketing leadership and product marketing roles at Ketera, Ariba, and Tradex. Brian serves on the board of directors of Betterview, an insurtech that provides a geospatial predictive analytics platform for P&C insurance.

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Brian Desmond

“After 14 years at Guidewire, I have a deep appreciation for the role P&C insurance plays in our society. This motivates me to do my part to ensure we keep improving every day to better serve our customers.”  —Brian Desmond

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[Twitter](http://)

### General Interest

Welcome to “Smart Approach”, Guidewire’s blog for property/casualty insurance. We are honored to have helped insurers around the world replace their legacy core systems and transform their businesses. We’ve learned a lot -- from more than 140 implementations; from our customers and our partners; from our successes and our mistakes. Our goal with “Smart Approach” is to leverage that experience, to share our point of view on business and technology trends and our advice to readers who are using technology to transform their businesses. My commitment to you is that we will not use this forum to try to “sell” you our products. Rather we hope you find the blog to be useful.

Over time, you’ll be hearing from a number of Guidewire bloggers. We encourage your participation. Please submit comments, ask questions or suggest topics. We’re planning to have guest bloggers from time to time, so please reach out to us at [this link](mailto:blog@guidewire.com) if you are interested in doing this.

Thanks for stopping by today – we hope you visit often.

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