Intelligent Experience
Stories from the teams designing how P&C professionals find answers, learn faster, and get work done.
Tailored to Personas: Designing AI Assistant Responses
How we built an intelligent documentation layer by grounding AI in a single source of truth and shaping the delivery to user intent
Beyond the Bot: Knowledge as Infrastructure
The assistant is not the destination. It is one visible experience built on a larger capability—the ability to turn product knowledge into a governed, reusable foundation for AI.
Managing Stakeholder Relationships as a UX Designer
Stakeholder relationship management is one of the most important yet often overlooked skills in UX.
From Search to Flying Car: The Story Behind the Guidewire Documentation Assistant
Our journey began with a bold challenge I gave our Information Experience team: “Build a flying car; don’t spend effort trying to make horses run faster.”
The Accessibility Imperative (part 3): Fostering a Culture with Inclusive Design Systems
In the first two parts of this series, we laid the groundwork by exploring the fundamentals of inclusive design systems and the practical tools for building and testing them.
Rethinking Search
How Guidewire is Building a More Intuitive, Intent-Driven Search Experience
The Challenges of Product Design in Enterprise Software
Maintaining strong relationships with designated representatives, such as the customers’ Business Analysts and power users is essential, but it’s equally important to engage a broader array of end users and organisations.