Guidewire Unveils PricingCenter, a Unified Pricing and Rating Application that Accelerates Product Innovation for P&C Insurers

PricingCenter revolutionizes insurance pricing and rating by increasing efficiency, improving accuracy, and speeding time to market

LAS VEGAS – CONNECTIONS CONFERENCE , October 28, 2025

Guidewire (NYSE: GWRE) today introduced PricingCenter, enabling P&C insurers to deliver pricing changes quickly and with greater precision – adjusting rates in real time, analyzing impact before release, and responding rapidly to market shifts.

Purpose-built for actuaries, pricing teams, and IT developers, PricingCenter unifies and modernizes the pricing and rating lifecycle, from model design to market deployment. By connecting pricing strategy to execution, it helps insurers stay agile, improve accuracy, and accelerate new product launches.

“With PricingCenter, market disruptions become opportunities to innovate,” said Mike Rosenbaum, Chief Executive Officer, Guidewire. “By unifying pricing and rating, P&C insurers can model, test, and deploy updates faster, enabling them to accelerate product innovation and confidently drive profitable growth.”

PricingCenter speeds time to market for pricing, unlocking profitable business growth by:

  • Unifying pricing and rating into a single application that eliminates silos between actuarial, pricing, and IT teams
  • Providing end-to-end lifecycle management from model design and testing to rapid, governed deployment
  • Enabling actuaries and pricing teams to build, test, and deploy advanced pricing models quickly using a no-code interface with AI-assisted insights and flexible analytical tools
  • Supporting sophisticated modeling capabilities including lookups, rating tables, formulas, Generalized Linear Models/Generalized Additive Models (GLM/GAM), modern machine learning (ML), and proprietary price optimization algorithms
  • Offering seamless connectivity with Guidewire PolicyCenter, Advanced Product Designer, Data Studio, and HazardHub

"Insurers across the globe are seeking more agile, data-driven, and scalable pricing solutions," said Dawid Kopczyk, Senior Director, Pricing and Rating, Guidewire. "With PricingCenter, we’ve delivered a unified application that empowers business users to deploy pricing changes with precision and speed, all within an intuitive interface."

"Today with PricingCenter, I can confidently say we're more agile and better positioned for the future,” said Waseem Vally, Chief Technology and Information Officer, Bryte Insurance Company LTD.

“What used to take us months can now be delivered in weeks. Our teams have more time to focus on insights and strategy, rather than being bogged down in manual processes and pricing updates."

For information about PricingCenter and how it accelerates time to market for P&C insurers, visit the Guidewire website and read the blog.

Connections keynote sessions will be livestreamed and available on-demand. To view the livestream and learn more about PricingCenter, visit the Connections website.

About Guidewire

Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently. More than 570 insurers in 43 countries, from new ventures to the largest and most complex in the world, rely on Guidewire products. With core systems leveraging data and analytics, digital, and artificial intelligence, Guidewire defines cloud platform excellence for P&C insurers.

We are proud of our unparalleled implementation record, with 1,700+ successful projects supported by the industry’s largest R&D team and SI partner ecosystem. Our marketplace represents the largest partner community in P&C, where customers can access hundreds of applications to accelerate integration, localization, and innovation.

For more information, please visit www.guidewire.com and follow us on X and LinkedIn.

Contact

Melissa Cobb
Director, Public Relations
Guidewire Software, Inc.
+1.650.464.1177
mcobb@guidewire.com

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