"We just told our business leads to tell us what they want and then we could build it."
Kurt Markus
Product Manager, Mountain West Farm Bureau Mutual Insurance Company
Advanced Product Designer
Design, simulate, and deploy insurance products faster than ever.
Slow product development frustrates insurers
Building and deploying a new insurance product can be a lengthy, cumbersome process between business stakeholders and development teams. After your product is live, making changes to respond to market needs presents its own set of challenges and time constraints. Many insurers feel stuck with a product development process that falls behind the pace of market demands and opens the door for more agile competitors.
Launch and update products quickly with Advanced Product Designer
Advanced Product Designer (APD) is a cloud-native application that speeds up product design and management across the Guidewire ecosystem. With APD customers can:
- Accelerate product development using product visualization tools, prebuilt product content, and autogenerated product code
- Personalize insurance products to meet market demands across jurisdictions, coverages, brands, and sales channels
- Maximize efficiency by creating one source of product metadata and API endpoints that keep your integrations and digital experiences in sync with product changes
See APD in action
Otimize a seleção de riscos e a definição de preços
- Use dados internos, externos, de terceiros e de cooperativas para prever fatores de risco que degradam a relação de perda.
- Melhore a sofisticação da classificação ampliando as técnicas tradicionais de definição de preços GLM/GAM com técnicas de modelagem de ponta.
- Permita que atuários ajustem os preços conforme as condições do mercado e faça atualizações de taxa automatizadas.
Retenha clientes lucrativos
- Reduza o risco de cancelamentos com insights baseados em dados e monitoramento em tempo real.
- Interaja com os clientes durante todo o ciclo de vida da apólice no canal certo e na hora certa.
- Acelere o crescimento com mais vendas cruzadas e suplementares.
Deploy
Speed up time to market with auto-generated artifacts, including UI elements, product model, and entities ready to install.Adapt
Rapidly respond to market changes with customized products, with no system downtime.
We understand your need for speed
With over 500 customers in the P&C industry, Guidewire has seen the development of thousands of insurance products first-hand. We understand the need to quickly launch products that can adapt to ever-evolving market needs. We built APD as a cloud-native application to be a game changer for our customers and partners.
With APD, Mountain West took only eight weeks to redesign their entire book of business for personal lines, which included auto, property, umbrella, inland marine, and personal and farm liability.
Related Information
Start building products with APD
Ready to start building products with the Advanced Product Designer application? View our resources below to read documentation, kickstart your development, and enroll in guided training.
Read the APD Guide
Read detailed Guidewire Documentation (login required) on how to use the APD application, from your initial system settings to finalizing and generating your product code.
Note: If you use self-managed version 10 of InsuranceSuite, you can visit our Documentation site (login required) to learn how to use Advanced Product Designer in PolicyCenter without the additional benefits of Guidewire Cloud.
Kickstart Development with GO Products
The Guidewire Marketplace has more than 100 GO Products that provide APD mindmaps and templates you can use to define and develop products for a variety of lines of business and local markets.
Increase Your Skills with Guidewire Education
This course focuses on creating a new ‘Simple Small Business’ product, right from documenting and modeling the business requirements to auto-generating the product code.
To enroll in the course, you must be logged in to Guidewire Education.
Empower creators with product definition and lifecycle management
APD is at the heart of product definition and lifecycle management (PDLM), ensuring a true insurance product-driven development experience. PDLM empowers content creators and insurers to rapidly design and update insurance products to adapt to market demands.
APD is a standalone application for insurance product management across the Guidewire application ecosystem. The application is designed for a business focused experience with numerous insurance-specific capabilities, including quick versioning with editions, variations by jurisdictions, enhanced product model properties and rules, product model element tags to enhance usability, and API access to product metadata.
Lifecycle Manager (also known as Workset Manager) provides the ability to promote and deploy configurations created with apps, such as APD and Rules, with confidence and with no down time — a key benefit of Guidewire Cloud. Customers can expect more visibility into deployments containing microservice configurations and consistent lifecycle management for all configuration apps.
Guidewire GO Products on the Guidewire Marketplace provide line-of-business content as a starting point for carriers on their Guidewire implementation. Guidewire GO products exist across personal lines, including personal auto, homeowners, umbrella, dwelling property, UK motor, and more. Commercial lines include agricultural, commercial inland marine, business owners, and more.
We can’t wait for our customers to start building with APD and discover the future of Guidewire product design and management.
Modernizing your legacy products
We recommend that all new products be created in APD. However, for lines of business (LOBs) created before APD, you no longer need to rely on manual endpoint creation or costly re-implementations.
- Conversion of non-APD lines to APD: This new capability allows you to reverse-engineer existing product definitions and import them directly into APD on Guidewire Cloud, preserving your logic while unlocking the cloud.
- Automate Cloud APIs: Automatically generate Cloud APIs to ensure interoperability with the Jutro Digital Platform and Integration Gateway.
- Reduce technical debt: Eliminate the need for a full re-implementation. A monoline product of average complexity can be converted in approximately 6 to 8 weeks.
- Single source of truth: Establish the APD product model as the definitive source of truth for your entire ecosystem.
See it in action: Beneva
“We have just completed Phase 1 of APD conversion, and it's been much simpler and faster than we'd expected! Our Car products have gone live... and we won't stop until we are 'Full APD.”
Eric Marcoux, Vice President, Property & Casualty, IT
Beneva
To learn more about this new offering, read the data sheet: Conversion to APD.