Product Definition

Anchor your insurance lifecycle with innovative, simple insurance products that are based on collaborative, visual, and agile product design and management.

Build new products in

8-10 Months

Update existing products in

3-6 Months

Source: Datos Insights

Develop Innovative Insurance Products

Lead with intent. Shift your strategic mindset and capture new market opportunities.

Accelerate Product Launches
Visualize insurance product definitions for faster launches with tools that align teams and keep updates moving. Built-in content, autogenerated code, and APIs help reduce the time from ideation to rollout.


Integrated, Intuitive, Simple

Guidewire empowers product managers and actuaries to design, refine, and launch insurance products in weeks, not months and years. That means quicker time to market, stronger premium growth, and better quote-to-bind ratios.

Lifecycle - Product definition

The Entire Insurance Lifecycle:
Explore Every Stage


Proven Experience, Earned Trust

  • SEE WHAT OUR CUSTOMERS SAY

    Westfield Specialty

    The story for us has been in a very, very short period of time, being able to grow as we have, as well as build the infrastructure to support it, and Guidewire is one of the key technology platforms and enablers for us."

    Brad Kass

    COO

    Watch the Video

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