Insurance Customer Attitudes: Research Studies 2022

Love, hate or indifferent? UK insurance customer opinions about insurers in 2022

In May 2022 Guidewire commissioned four parallel surveys -- in France, Germany, Spain, and the UK -- to gather the opinions of insurance customers about insurance and their insurers. Market research agency Censuswide surveyed a representative sample of 4,000 insurance customers aged 18 to 55+ in four countries.

The objective was to gather insight into how insurers might improve customer relationships, enhance their products and services, and consider new offerings.

Our 2021 UK research confirmed the negativity felt by insurance customers towards their insurers with the backdrop of the difficult COVID pandemic environment. In addition, a large number of respondents indicated a lack of awareness regarding their coverage, which suggested some weakness in insurer communication. How have the reduced effects of the pandemic and the lifting of restrictions in the last 12 months impacted these attitudes?

2022 Survey white papers for each country:

• The results of our UK research can be viewed here.

• The results of our France research can be viewed here.

• The results of our Germany research can be viewed here.

• The results of our Spain research can be viewed here.

2022 Survey press releases for each country:

UK research

• Guidewire survey : Insurance customers look to cut insurance spending due to cost-of-living concerns

• Guidewire report: Insurance customers want convenience and climate action, but it must be built on trust
  

France research

• Étude Guidewire : 87 % des Français sont inquiets face à la hausse du coût de la vie et se montrent réticents à l’idée d’une hausse des tarifs de l’assurance qui les conduirait à faire des choix.

Germany research

• Studie von Guidewire: Deutsche Versicherungsnehmer erwarten von Versicherern Engagement für Nachhaltigkeit

Spain research

• Estudio de Guidewire: Casi el 60% de los consumidores españoles se plantearía reducir el gasto en seguros si la economía empeora

Insurance Customer Attitudes Survey 2021

Survey white papers

• UK

• France

• Germany

Survey press releases

• UK Insurance Customer Demand for Pandemic Protection Policies Slumps, Says New Guidewire Research

• Guidewire Research Shows Lack of Insurance Customer Awareness Regarding Work from Home Coverage

• French Insurance Customer Demand for Pandemic Protection Policies Slumps, Says New Guidewire Research

• German Insurance Customer Demand for Pandemic Protection Policies Slumps, Says New Guidewire Research