Meet Definity

Meet Definity

An Innovative Mindset Continues to Yield Success

logo - Definity
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    The Challenge

    Definity was preparing to go public and it needed a technology stack that would enable the company to scale growth and adopt new business capabilities seamlessly in a cost-effective way.
  • An arrow hitting a bullseye icon

    The Solution

    Migrating to InsuranceSuite on Guidewire Cloud positioned Definity for agility and scalability, enabled seamless and more cost-effective updates and access to an ecosystem of partners to help it grow even more in the future.

Accomplishments That Count

10X

FASTER DEPLOYMENT ENVIRONMENT SETUP

75%

REDUCTION IN DOWNTIME OF DIGITAL PLATFORMS

34%

IMPROVEMENT IN RESPONSE TIME TO BROKER QUOTES

Definity

Customers expect omnichannel experiences, a high degree of personalization, and the ability to respond quickly to their needs. Guidewire Cloud enables us to leverage the data to implement that personalization and new capabilities in omnichannel space in a more cost-effective way and with speed.

Tatjana Lakovic, Chief Technology Officer

Definity

How Definity Engages, Innovates, and Grows Efficiently

Business Benefits

  • Scale resources to consume extra influx of claims coming after a catastrophe during the go-live weekend
  • Launch a first-of-its-kind UBI product
  • Update seamlessly with no additional cost and no impact on the business
  • Deployment of new capabilities is faster and downtime is reduced
  • Improve broker quote response time, leading to an increase in broker quotes

The Story

Formed in 2021, Definity is the parent company of some of Canada’s most long-standing and innovative P&C insurance brands and companies, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. The brands have a 150-year history.

In 2020, Definity was preparing to go public and it was faced with the decision to upgrade its on-prem version of InsuranceSuite or migrate to Guidewire Cloud.

Chief Technology Officer Tatjana Lalkovic said, “Our digital platforms were running in data centers on-prem, and scalability and performance were becoming issues. We knew we needed to move to a technology stack that would enable us to scale our growth and adopt new business capability seamlessly, with ease, in a cost-effective way.”

Definity, which had been a Guidewire customer since 2013, decided to expand its relationship by migrating to InsuranceSuite on Guidewire Cloud.

A Partnership

During implementation, Definity built a strategic internal team for the project, but also chose strategic partners to work closely with.

 

Definity: Marketplace

Definity accelerates its journey to stay current, innovate, and be resilient with Guidewire Marketplace.

Definity went live on Guidewire Cloud in 2022. Within a very short period, early benefits were seen.

Early Benefits

Lalkovic said, “We are now able to set up deployment environments, the infrastructure behind that, 10 times faster than before.” She added, “By speeding up deployment time, we are also able to reduce downtime of our digital platforms by 75%.”

Another key benefit Definity experienced was a 34% improved response time to broker quotes, which contributed to a 4% increase in broker quotes.

Unique UBI Solution

Definity was also able to launch new products and services quickly, including a first-of-its-kind usage-based insurance (UBI) solution.

Definity: UBI Solution

Definity takes advantage of key features with Guidewire Cloud to build a first of its kind auto policy UBI product for the Canadian market.

Seamless Updates

The migration to Guidewire Cloud also gave Definity the ability to update seamlessly, without having to go through major upgrades.

Definity: Easy and Seamless Cloud Updates

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