Product Definition

Anchor your insurance lifecycle with innovative, simple insurance products that are based on collaborative, visual, and agile product design and management.

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See the Full Insurance Lifecycle

Manage Rising Customer Expectations, Accelerating Competition, and Growth Opportunities

Find new ways to win new business and retain existing customers. Develop innovative insurance products that are tailored to the specific needs of policyholders across different market segments and lines of business.

Build new products in

8-10 Months

Update existing products in

3-6 Months

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Develop Innovative Insurance Products

Lead with intent. Shift your strategic mindset and capture new market opportunities.

Visualize insurance product definitions for faster launches with tools that align teams and keep updates moving. Built-in content, autogenerated code, and APIs help reduce the time from ideation to rollout.

Product Definition In Action

Watch how insurers can easily create and launch innovative products with the help of Guidewire Marketplace, Advanced Product Designer (APD), and PolicyCenter.

Integrated, Intuitive, Simple

Guidewire empowers product managers and actuaries to design, refine, and launch insurance products in weeks, not months and years. That means quicker time to market, stronger premium growth, and better quote-to-bind ratios.

Lifecycle - Product definition

The Entire Insurance Lifecycle:
Explore Every Stage

Proven Experience, Earned Trust

See what our customers say

Westfield Specialty
The story for us has been in a very, very short period of time, being able to grow as we have, as well as build the infrastructure to support it, and Guidewire is one of the key technology platforms and enablers for us.
Brad Kass
COO
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Mountain West Farm Bureau
APD is one of the best decisions that we've ever made to actually utilize and implement. So utilizing the APD system, we were able to complete five lines of business in five sprints, each four weeks long. That's roughly a month for us to complete and stand up a line of business.
Adam Necklason
Senior Operations Manager
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San Cristóbal Seguros
The move to Guidewire Cloud gives us the agility to face inflation and regulatory challenges while launching new products and making rate changes faster. We now have the ability to issue a new large commercial fleet policy in minutes, something that previously took days.
Nicolás Ercole
Chief Operations Officer
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