Laura Drabik

Laura Drabik is VP of Business Innovation for Guidewire Software. She keeps her finger on the pulse of insurance industry disruption to coach carriers on how they can innovate their business and achieve a competitive advantage.

Nov
07
2017

Eyes on anything. Anytime. Anywhere. So you can know what’s true.

Anyone who is a parent of a teenager, pre-teen, kindergartener, etc., or just a parent in general, will instantly relate to WeGoLook’s tag line. Read on to learn about how, as a carrier, you can also have eyes on any risk at any time.  

Who

Nov
02
2017

Things Consumers Would Give Up To Use Messaging

Jul
19
2017

In an on-demand economy, consumers expect real-time service and customer support. Through the use of chatbots, carriers can deliver real-time customer service while also improving operational efficiencies.

May
02
2017

Insurtech startups are driving innovation in our industry. They are unhindered by carrier applications and culture, so they are able to swiftly target microsegments and deliver unique and streamlined customer experiences. In my first blog in this series, I shared the FinanceFox value proposition.

Mar
07
2017

My 4-year old daughter recently participated in a school exercise where she was asked to articulate her dreams and goals for the future when she grows up.  I was fascinated to learn that when she grows up she wants to be a Lego piece.

Sep
28
2016

Recently I accessed my Amazon.com app to purchase garbage bags and was surprised and slightly amused, to see my product recommendations which included a meat thermometer, race car set and drone. Understanding that my husband also uses our Amazon app explains the product recommendations.

Sep
21
2016

That statement sums up what millennial small business owners know about insurance; in essence, not much. In a focus group we conducted to better understand the needs of this unique cohort, we heard this statement, as well as the amusing consensus of the group that older people must know more about insurance.   

Sep
14
2016

Recently I conducted a focus group of Millennial policyholders to understand their unique perspective on buying insurance. A clear message that resonated from the group was they don’t want to purchase insurance the way their parents do. Insurers understand this and are overhauling how they target, sell to, and service this unique cohort.

Jul
30
2013
Sep
28
2012

I recently purchased a book from my local bookstore titled F in Exams - The Very Best Totally Wrong Test Answers. It’s a compilation of funny test responses collected by a teacher. I thoroughly enjoyed reading some of the comical entries, including:

Exam Question: What does a transformer do?

Student’s Response: It can go from being a robot to a sports car in three seconds.