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Insurance Customer Attitudes: Research Studies

Insurance Customer Attitudes: Research Studies



In April 2020, Guidewire commissioned three parallel research studies—in the UK, France, and Germany—to examine consumer perspectives on insurance and insurers. Our objective was to gather insight into how insurers can improve customer relationships, enhance their products and services, and consider new offerings.

The market research agency Censuswide surveyed a representative sample of 3,000 insurance customers in the three countries. The surveys took place after COVID-19 lockdown measures began.

White Papers

White Papers
Here are our white papers for the survey in each country.

United Kingdom
France
Germany

Press Releases

Press Releases
Here are our press releases for the survey in each country.

UK Study
Insurance After COVID-19: Increased Awareness for UK Population of the Importance of Protecting their Online Identity and Income

France Study
L’assurance dans l’après-COVID-19 : la population française de plus en plus consciente de l’importance de s’assurer contre les cybermenaces

Germany Study
Studie von Guidewire belegt: COVID-19-Krise schwächt Vertrauen in Versicherungen, birgt aber auch Upselling-Potenzial

Related Articles

Related Articles
Here are related Guidewire articles that may be of interest.

Are insurers’ heads in the cloud?
6 July 2020

InsurTalk Podcast Episode Three: Enabling a Seamless, Digital Customer Journey
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How Insurtechs Are Enabling the New Normal in P&C (Part 2)
4 June 2020

Claims is on a ‘big journey’ to catch up with digital revolution says AXA’s Malik
18 May 2020

How Insurtechs Are Enabling the New Normal in P&C (Part 1)
11 May 2020

Blog: Do insurers risk being relegated to the role of white label cover providers in an era of Amazon and Apple?
21 April 2020

Connected Cars: Tech, Data & The Future of Insurance
21 April 2020

AXA UK trials machine learning tool for speedier motor claims
10 February 2020

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