As the Senior Product Marketing Manager for Guidewire ClaimCenter, Harman Bola is responsible for creating messaging and go-to-market strategies. He also supports sales enablement, marketing, public relations, and analyst relations.
The property and casualty (P&C) industry has reached a significant inflection point, with changes in customer expectations and shifting market demands. Nowhere is this more apparent than in the claims organization, which stands at a critical crossroads in a customer's journey. Today's customers are not only looking for empathy and compassion; they want quicker claim settlements, clear communications, and full visibility into claims. Simultaneously, claims organizations seek new ways to increase efficiency, lower claim expenses, and increase claims accuracy.
The reality is that insurance is a very process-driven industry. Across underwriting, billing, and claims, workflows underlie every aspect of insurance. Creating efficiencies in these processes can mean millions in cost savings. But that's not all. Process improvement strategies can yield significant external and internal benefits to create distinct competitive advantages, including increased employee productivity, reduced cycle times, and better customer experiences.
Driving Process Improvements is Not a Fad. It's a Necessity.