Since the pandemic, insurers have been given cause to wonder whether starting from a clean slate is the best way to achieve the change needed to meet present-day challenges. With the influx of insurtechs, and the opportunities presented by modern software platforms and cloud infrastructure, insurers have already embraced the greenfield model for several years. But what lessons have been learnt and how should they be applied in a new wave of greenfield insurance innovation?

Recent technological advances and increased dependence on video- based communication have accelerated the ability for fraudsters to create realistic audio and video fakes, also known as deepfakes, using artificial intelligence learning. Post investigates what threats deepfake technology poses for insurers and policyholders.