2023 European Insurance Consumer Survey

2023 European Insurance Consumer Survey See the trends that are impacting insurance consumer behaviour in France, Germany, Spain, and the UK.

Guidewire Image

Increased inflationary pressures, usage based insurance and preventative systems, trust in data privacy, and greater focus on sustainability. These are all areas for insurers to consider as they look to support their customers and build competitive advantage.

Welcome to Guidewire's fourth annual survey of insurance customers in Europe. We're delighted to share with you this year's results and provide insight into how insurers might improve customer relationships, enhance products and services, and consider new and innovative offerings for their users.

Key Findings

Our 2023 Insurance Consumer Survey in France, Germany, Spain, and the UK provided interesting insight into how customers regard their insurance provider and how they want to interact with them. Here are some of the key findings.

1761x1272 EMEA study Infographic for landing page

WP-EMEA Insurance Consumer Survey

Download the Results

The results of the survey are available in a series of white papers, one for each country.

Survey results UK

Survey results France >
Survey results Germany >
Survey results Spain >

Read the Press Releases

The survey results have been announced through a series of press releases issued in each country.

UK press release

France press release >
Germany press release >
Spain press release >

Our Survey Methodology

Guidewire commissioned market research agency, Censuswide, to undertake a regional survey of insurance consumers in France, Germany, Spain, and the UK. A sample of approximately 1,000 people in each country, aged 18 to 55+ years old, who had taken out or renewed one of the common general insurance policies in the last 12 months was included. They were asked about how they view insurers, insurance products and services, as well as their perspective on data privacy, cost of living, and climate change in regard to insurance. The survey took place in February 2023 and is part of an annual insurance consumer sentiment survey which has been running over the last four years.