Preserve your investments while unlocking modern product management capabilities
Today's P&C insurance market demands unprecedented agility. For Guidewire Cloud Platform customers, Advanced Product Designer (APD) delivers this agility through visual product design and seamless cloud integration.
But what about your existing PolicyCenter products, those valuable lines of business refined over years that aren't yet managed through APD? These products are the foundation of your book, and deliver a steady premium. The prospect of reimplementing them from scratch creates a costly dilemma that has left many insurers stuck between preserving investments and embracing modern capabilities.
We are excited to announce a solution with our latest release, Olos: the Advanced Product Designer (APD) service enhancement to convert non-APD product definitions to APD, accelerating the transition to the cloud. This purpose-built capability transforms your existing product lines into the modern APD format without costly reimplementation.
The challenge: modernizing without disruption
Many Guidewire Cloud Platform insurers have substantial investments in non-APD lines of business. These products work well but can't leverage the modern development experiences and cloud-native capabilities that APD enables.
Until now, modernization meant choosing between two problematic options:
- Full reimplementation would be expensive and resource-intensive, potentially disrupting live policies and requiring regulatory refiling.
- Maintaining the status quo meant missing out on APD's benefits, limiting integration with modern services, and responding more slowly to market changes.
This dilemma has forced insurers to delay modernization efforts or accept partial transformations that leave critical products behind, and neither option aligns with the promise of cloud transformation.
The solution: seamless conversion to APD
Our new conversion capability provides an accelerated path to adopt the APD format. This service combines advanced tooling with expert services to reverse-engineer your existing product definitions, import them into APD, and automatically generate Cloud APIs, all while preserving your business logic and rules.
The process maintains the fidelity of your current product definitions, ensuring no impact on live policies. Rather than starting from scratch, the conversion transforms what you have into a format that leverages all of APD's capabilities. Most monoline products of average complexity can be converted in just 6-8 weeks, including testing.
This approach fundamentally changes the economics of modernization. Instead of expensive, multi-month reimplementation projects, you get a streamlined conversion that preserves your investment while unlocking new capabilities.
Any PolicyCenter on Guidewire Cloud customer on the latest ski-release will be able to take advantage of this capability. Based on our experience with EA customers, we recommend consulting with Guidewire Professional Services or an SI partner for your initial LOB, though some customers with deep APD experience should consult the documentation for tackling their first LOB.
Unlocking three key benefits
Reduce cost and effort
The conversion process minimizes costs by leveraging your existing product definitions rather than rebuilding them. You avoid the significant expense and time of full reimplementation. The accelerated process reduces manual effort and provides predictable migration costs.
Once your products are managed through APD, ongoing maintenance becomes more efficient. Changes that previously required developer involvement can be handled through visual configuration, freeing technical resources for higher-value work.
Accelerate speed to market
Converted lines gain access to APD's full suite of modern product management tools. Product managers use visual design interfaces to understand and modify complex structures. Business users are able to make configuration changes without deep technical knowledge. What previously took months now takes weeks.
This acceleration transforms how you respond to market opportunities. When competitors announce new coverages or regulations change, you can move from request to implementation faster than ever before, gaining genuine first-mover advantage.
Enable cloud interoperability
Finally, the conversion automatically generates Cloud APIs for your converted lines, ensuring seamless integration with other cloud services. Your APD-managed products become the definitive source of product truth, cascading information like risks, coverages, and terms to downstream systems in real-time.
This interoperability extends to the Jutro Digital Platform, Integration Gateway, and Submission Intake. Products that were previously isolated become part of an integrated, API-driven architecture that enhances operational efficiency.
How it works
The conversion follows a proven methodology designed to minimize disruption. It begins with analyzing your existing product configuration and identifying conversion requirements. During conversion, specialized tools reverse-engineer your product definitions and transform them into APD's structure. Cloud APIs are generated automatically.
The validation phase ensures everything works as expected through comprehensive testing that verifies converted products maintain full fidelity, live policies aren't impacted, and APIs function correctly. This thorough validation provides confidence for production use.
The path forward
Converting non-APD lines to APD represents more than technical migration. It's an opportunity to modernize product management while preserving your investments. By eliminating traditional barriers to APD adoption, this capability enables you to move faster, reduce costs, and enhance customer experiences.
Start with your highest-priority line, validate results, then scale to additional products. Each conversion strengthens your competitive position and increases organizational agility.
The Guidewire Cloud Platform promises new levels of agility and innovation. With the ability to convert existing products to APD, you can fulfill that promise across your entire portfolio, not just for new products, but for the established lines that form your business foundation.
Ready to accelerate your cloud transformation?
Contact your Guidewire representative today to learn how the Conversion of non-APD PolicyCenter products to APD can help unlock the full value of the Guidewire Cloud Platform while preserving your existing investments.
For more information about Advanced Product Designer and the Guidewire Cloud Platform, visit guidewire.com or speak with your Guidewire representative.
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