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Laura Drabik

Laura Drabik

As Chief Evangelist at Guidewire Software, Laura Drabik keeps her finger on the pulse of insurance industry disruption to coach insurers on ways to innovate their business and achieve a competitive advantage.

Blog

Three Technology Trends in P&C Insurance: Customer Expectations in a Post-Pandemic World

Many have pointed out that COVID-19 didn't create new technology trends in P&C insurance, it just accelerated them. But that doesn't mean a decade's worth of digital transformation crammed into 18 months has been easy.
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Growing Up Guidewire: COO Priscilla Hung Talks Innovation, Diversity & More

Give it up for one of the original Girls in Tech! After having the absolute privilege of working with Guidewire President and COO Priscilla Hung for 15 years and counting, I've learned to listen to every word she says. She has been a fantastic leader and role model to me, and she's the reason I am a Girls in Tech board member today. But most important of all, she's an inspiration to women throughout the industry. Which makes this recent podcast interview appointment listening.
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InsurTalk Season One Rewind: Celebrating Our One-Year Anniversary

A little over a year ago, I could practically see the thought bubble over some people's heads when I described my vision for a different kind of podcast:
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Remote Inspections at Scale: ID Risk and Price Right with Guidewire & Flyreel

The value of premiums underwritten with the help of computer vision and other AI technologies will grow nearly 1,500% to $20 billion by 2024*
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DV Hacks III: A 36-Hour, Student-Led Virtual Hackathon Majoring in Awesome

For the third year in a row, I had the honor of leading Team Guidewire in hosting DV Hacks, a highly-collaborative, 36-hour hackathon designed to help high school students get excited about coding, learn teamwork, and become interested in a career in technology.
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Game Over, Phone Tag: Streamline Claims with Text Messaging from Guidewire & Hi Marley

Hi Marley is a software provider that offers a conversation platform specifically designed for the insurance industry, enabling insurers to quickly and easily communicate with policyholders and other partners in the insurance ecosystem to deliver an optimal customer experience.
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P&C Insurance Tech Trends: Engaging Your Customers in the Age of Amazon

Memo to property and casualty insurers: When assessing technology trends to help you engage and serve today's digital-savvy insurance customer, the benchmark is no longer just your P&C competitors.
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Insurtech Trendsetters, Part Three: How Mitchell Integrated with Guidewire Allows Insurers to Streamline Collision Repair Claims

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Insurtech Trendsetters, Part Two: How Betterview Integrated with Guidewire Allows Insurers to Assess Risk with Machine Learning

In my Trendsetters blog series, I explore 3 insurtech value propositions rated as the top emerging trends for 2020.  Email my customer facing blogs to prospects and carriers here.   
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Insurtech Trendsetters, Part One: How Octo Integrated with Guidewire is Empowering Insurers to Offer Personalized Insurance

70% of U.S. auto insurers will be using telematics UBI by the end of 2020.*..
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InsurTalk Podcast Episode Six: Pay-as-You-Go Insurance

There is beauty in simplicity. Don’t get me wrong; pay-as-you-go isn’t simple for the insurer, but it is for the insurance shopper. And right now, it is a game changer.
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Collaborating with Girls in Tech to Help Nurture the Female Leaders of Tomorrow

If you work in the tech industry today, you are probably familiar with disruption. Part of what I do in my role at Guidewire involves keeping my finger on the pulse of insurance industry disruption to coach insurers on ways to innovate their business and achieve a competitive advantage. Now, it’s no secret that tech has been a male-dominated industry that, although considered disruptive, still has a ways to go when it comes to women...
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How Insurtechs Are Enabling the New Normal in P&C (Part 3)

Covid-19 is forcing our industry to rethink how insurers do business with their consumers. In this blog series, I will focus on insurtechs in our partner community that are enabling the “new normal” of digital and online business.
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InsurTalk Podcast Episode Five: The Impact of AI on Claims

Oh the possibilities…and the precautions! That’s one of my takeaways from the latest episode of InsurTalk. In this episode, Shift Technology CEO Jeremy Jawish talks about the impact of artificial intelligence in claims.
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InsurTalk Podcast Episode Four: Transforming Claims

Claims is such a critical component of our business, given that it’s one of the only touchpoints with the consumer. Industry reports show how closely aligned the human touch and self-service preference options are. Surprisingly, preference options don't deviate by age until consumers are well into their 60s, so it's not about self-service or human—it's both. Consumers want to choose the best service option for them at the time of the transaction.
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InsurTalk Podcast Episode Three: Enabling a Seamless, Digital Customer Journey

Here’s something to really think about: customer experience is so important, a $4 billion provincial insurance agency that doesn’t have any competition, took on a digital transformation to improve it. The Workplace Safety Insurance Board (WSIB) provides insurance for workers injured on the job and in this market in Ontario, Canada, consumers cannot change insurers.
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Introducing the InsurTalk Podcast: Innovation is About Making Ideas Happen

Executing innovation isn't easy, especially in an industry steeped in history and regulations. The property and casualty insurance industry is one of those. The obstacles and challenges are many, including working within the confines of manual activities, human-based servicing, stale product offerings, and a legacy employee mindset. Innovation is a process, one that needs a solid beginning and of course, persistence...
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How Insurtechs Are Enabling the New Normal in P&C (Part 2)

Covid-19 is forcing our industry to rethink how insurers do business with their consumers. In this blog series, I will focus on insurtechs in our partner community that are enabling the “new normal” of digital and online business.
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How Insurtechs Are Enabling the New Normal in P&C (Part 1)

August 2020 Update On August 5, 2020, One Inc announced the company has acquired Invenger, including its digital claims payment product, Invenger-InsurPay. Both companies are Guidewire PartnerConnect Solution partners, and while the One Inc Digital Payments Platform includes inbound premiums and outbound claims payment functionality, Invenger-InsurPay focuses solely on digital claims disbursements. The two insurtechs will combine their product lines, services, and resources, leveraging key areas of synergy between their platforms to provide a robust, feature-rich digital payments solution for the insurance industry.
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Helping Claims Adjusters Make Better Decisions by Bringing the Outside in: Ethos Risk Services

Our new Guidewire partner, Ethos brings the outside world of the claim to the adjuster and helps adjusters make better, more objective claim decisions. 
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Driving Efficiencies Through Better Fraud Detection: Shift Technology

Shift Technology delivers an AI-native, SaaS-based fraud detection solution. The company leverages data science and insurance claims experience to proactively detect fraud on a claim, from intake through to claim payment and closure.
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Making Insurance Convenient: A Goal for 2020

I am a Netflix junkie. I admit it. After a long day at work, I can turn on my Roku TV and stream Ozark. Or, while flying to meet with a customer, I can use my iPad to watch downloaded episodes of Longmire. And, when I squeeze in some gym time, I can click a Netflix alert recommending a show personalized to my viewing behavior. Why am I such a Netflix junkie? Because it’s convenient. It’s available and easily accessible when I, the consumer, want it...
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Change the World: DV Hacks II Recap

This weekend I was joined by Guidewire colleagues who generously donated their free time to help me kick off, mentor, and judge our annual hackathon organized by a woman student: DV Hacks II. Hackathons are a fun way of linking code to viable and real-life outcomes, and they also give students a chance to compete for prizes and recognition.
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Driving Insurance Innovation: Truepic

Insurers offer consumers different options for obtaining an estimate on their damaged property. In the past, options have included drive-in and body shop inspections for vehicles and field appraisals for non-drivable vehicles and property. A trend that is gaining traction in our industry is visual-based estimating. This blog miniseries will focus on different solution provider approaches to empowering field adjusters and consumers with smart devices to estimate damaged property...
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Driving Insurance Innovation: Livegenic

Carriers offer consumers different options for obtaining an estimate on their damaged property. In the past, options have included drive-in and body shop inspections for vehicles and field appraisals for non-drivable vehicles and property. A trend that is gaining traction in our industry is visual-based estimating. This blog miniseries will focus on different vendor approaches to empowering the field and consumer with smart devices to estimate damaged property...
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Influencing the Most Impressionable

The Silicon Valley Business Journal Women of Influence award ceremony took place on Thursday, May 16, 2019, where I was honored to be one of the 100 women recognized for leadership in our professions and in the community...
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Driving Insurance Innovation: Coverfy

This is the second blog in my current miniseries highlighting unique European insurance industry innovators. With 118% growth in insurtech deals in 2017, Europe is a region to keep an eye on for unique value propositions. Enjoy!
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Driving Insurance Innovation: BlaBlaCar

According to analysis by Accenture, the number of insurtech deals in Europe grew 118% during 2017. Although the U.S. is the biggest region in terms of investment in insurtech projects, Europe is becoming a major player. This is the first in a three-part miniseries highlighting three unique European innovators. Enjoy!
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"I hated coding. Then one day I entered a hackathon and suddenly, I loved it!”

That’s what we heard from Khushi, a high school student and organizer of last weekend’s 24-hour hackathon sponsored by Guidewire. Her goal was to get students involved in hackathons to prove to them that coding is fun. Hackathons link code to viable and creative outcomes, and they also give students a chance to compete for prizes and recognition.
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Driving Insurance Innovation: Drivy

Drivy is the leading marketplace for car rentals in Europe. The service enables each user to rent a car from someone within walking distance of the renter’s home whenever needed—whether to go away for a weekend, attend a business meeting, or organize a move. The service includes comprehensive insurance coverage. Vehicle owners can also rent out their vehicles on the website.
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Driving Insurance Innovation: Plug and Play 2018 Winter Symposium

Recently I had the pleasure of attending the Plug and Play 2018 Winter Symposium where InsurTechs “pitched” their value propositions in five minutes to a large audience of insurers and potential investors. In my final InsurTech blog for 2018, I highlight three interesting value propositions from the session.
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Driving Insurance Innovation: Fair

Fair is an alternative to traditional car ownership with an app that lets a customer shop, get approved, and pay for their next car — all on their smartphone. Fair is a used-car alternative. It offers low monthly payments without tying the customer to a lengthy loan. Drivers can return their vehicle whenever they want with five days' notice. 
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Driving Insurance Innovation: Betterview

Betterview provides high resolution images and data on risks from drones, satellites, and manned aerial vehicles to support more accurate underwriting and claims handling. With access to better data throughout the property insurance lifecycle, insurers can better assess damage, mitigate risk, and make better decisions. In essence, a better view of risks.
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Driving Insurance Innovation: FRISS

The three main use cases FRISS supports are: FNOL Fraud Detection – detects fraud during creation of the claim. For example, a staged loss or similar previous claim.  Referred to the Special Investigative Unit (SIU) – FRISS provides case management tools which allow the SIU team to assess alerts and manage the claims until its closure. Underwriting – fraud can be prevented by feeding back into underwriting claim history based on inputs like driver’s license. 
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Driving Insurance Innovation: Root Insurance

Factors such as gender, age, marital status, where you live, etc. can all affect your car insurance rate.  But, what if you could be priced based upon your driving behavior? Not your neighbors, but truly your own driving behavior. That is the value proposition that Root Car Insurance is bringing to market. Who?..
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Driving Insurance Innovation: OpenbayConnect

It’s raining. You’re late for work. You get in your vehicle. You start the ignition and this appears on your dashboard. Should you a) check the oil, b) the battery, or c) the tire pressure? You would like to be able to take care of the maintenance immediately if you could only figure out what this icon represents…. Who?..
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Mobile-First, Chatbots and On-Demand Economy Can Influence Success for Property and Casualty (P&C) Insurers

With 2018 upon us, many P&C insurers are focused on determining which trends to jump on (i.e. which will serve them best?) this year and beyond. Here, we have compiled three trends that we believe P&C insurers should start investigating right away — a mobile-first strategy, chatbots, and the on-demand economy. Mobile-first..
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Driving Insurance Innovation: TrueMotion

Because FOMO definition: /FO-MO/ - Fear Of Missing Out. Anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on social media or incoming text messages on your phone. … is a real thing.  Who?
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Driving Insurance Innovation: Quilt

65% of the 18-29 age bracket do not have life insurance policies. Princeton survey, 2017    Now, there are many reasons for this, such as low income, not being married, and not having children, but the question remains: how does a carrier effectively target this younger market?  Read below to learn more about Quilt Insurance and the enterprising way they are providing life insurance quotes. Who?..
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Driving Insurance Innovation: WeGoLook

Eyes on anything. Anytime. Anywhere. So you can know what’s true. Anyone who is a parent of a teenager, pre-teen, kindergartener, etc., or just a parent in general, will instantly relate to WeGoLook’s tag line. Read on to learn about how, as a carrier, you can also have eyes on any risk at any time.   Who..
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Driving Insurance Innovation: Insurify

Insurtech startups are driving innovation in our industry. They are unhindered by carrier applications and culture, so they are able to swiftly target microsegments and deliver unique and streamlined customer experiences. In my first blog in this series, I shared the FinanceFox value proposition...
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“All I know about commercial insurance is that I need it for my business.”

That statement sums up what millennial small business owners know about insurance; in essence, not much. In a focus group we conducted to better understand the needs of this unique cohort, we heard this statement, as well as the amusing consensus of the group that older people must know more about insurance.   ..
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“I don’t want to buy insurance the way my parents do.”

Recently I conducted a focus group of Millennial policyholders to understand their unique perspective on buying insurance. A clear message that resonated from the group was they don’t want to purchase insurance the way their parents do. Insurers understand this and are overhauling how they target, sell to, and service this unique cohort...
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Four-Step Approach to Vendor Selection

As we prepare for our July 4th celebration, I recently purchased firecrackers and was reading the instructions on the back of the label; Light, then get away. One might consider this an example of unnecessary instructions, but that would assume that the user of the firecrackers is product domain knowledgeable before first operation. If not, then those instructions are vital for successful operation...
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VIP: A New Approach to Vendor Selection

I recently purchased a book from my local bookstore titled F in Exams - The Very Best Totally Wrong Test Answers. It’s a compilation of funny test responses collected by a teacher. I thoroughly enjoyed reading some of the comical entries, including: Exam Question: What does a transformer do? Student’s Response: It can go from being a robot to a sports car in three seconds...
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