Meet Alfa Insurance

Business Benefits

• Eliminated manual processes and provided an omnichannel experience
• Reduced system maintenance costs and streamlined business processes

The Story

As an outgrowth of the Alabama Farmers Federation, Alfa Insurance Companies began in 1946 to provide quality fire insurance to federation members, who were primarily farmers. Today Alfa offers a variety of insurance coverages, including property and automobile, to its clients. Alfa and its affiliates now provide insurance and other financial services to more than 1 million customers in 11 states.

Alfa selected Guidewire InsuranceSuite as part of an organization-wide transformation initiative. Guidewire PartnerConnect Consulting member EY assisted with the implementation project, which includes new digital applications for underwriting, policy administration, claims, billing, and client data management.

By consolidating its legacy systems onto a cohesive digital platform, Alfa simplifies its infrastructure to reduce system maintenance costs and streamline business processes. The move also gives Alfa the flexibility needed to remain competitive in an evolving market by enabling the insurer to focus on product development and enhancements.

“The biggest driver for implementing InsuranceSuite was to modernize our core operations quickly for consistency and to enhance our product offerings,” said Beth Chancey, Alfa’s Senior Vice President for P&C Operations. “Our business users are realizing the power of InsuranceSuite and asking for additional features and integrations with our claims department to utilize the full capabilities of the applications.

Alfa’s new integrated system enables the company to leverage tools that eliminate manual processes and provides an omnichannel experience to policyholders, agents, customer service representatives, and vendors. Alfa is already experiencing results.

“InsuranceSuite was the fastest implementation project Alfa has ever accomplished,” said Mike Rowell, Senior Vice President and Chief Information Officer. “We’ve received positive feedback from our users, and they’re excited with the direction we’re going. By having all of our lines of business on InsuranceSuite and involving our agents from the beginning of the implementation process, it’s been very easy to train them because they’re already familiar with the new systems and able to focus on learning new features.”