Guidewire PricingCenter

Escape the Limits of Legacy Pricing:
Price in Minutes, Not Months

Insurance markets shift daily. Guidewire PricingCenter leverages explainable AI and advanced analytics within a unified pricing and rating environment, ending the months-long relay race between your actuaries and IT. Now your teams can instantly model new risks, validate them against your portfolio, and deploy precise, profitable rates to stay ahead of the competition in any market, worldwide.

Powering Next-Generation Pricing with Production-Ready Artificial Intelligence

Turn insurance pricing into your competitive advantage with sophisticated modeling capabilities. PricingCenter transforms your raw data into complex statistical models that capture the full picture of your risk portfolio. Use Explainable AI (XAI) to infer transparent insights from these models to support governance as well as regulatory compliance, and to build confidence in your pricing decisions. Apply those insights to set pricing strategies with precision, then deploy them to market within minutes via API. 

How Our AI Works

PricingCenter delivers advanced statistical modeling with the transparency P&C insurance demands. Our AI techniques provide clear insights into the logic behind complex model outputs, supporting your regulatory compliance, audit requirements, and stakeholder communication. Sophisticated predictive power meets full explainability in every pricing decision.

• Advanced machine learning models including Gradient Boosting Machines (GBM) capture complex, non-linear relationships traditional GLMs miss and detect risk patterns invisible to standard statistical models. Advanced native XAI techniques provide full transparency into these sophisticated models.
  
  
• AI-assisted GLM/GAM modeling with intelligent hints, automated feature detection, and transformation suggestions that dramatically accelerate actuarial workflows while the process keeps experts in full control.
  
  
• Full model transparency through Feature Importance, Partial Dependency Plots, and BreakDown analysis that explain every pricing decision to regulators, customers, and your team without any black boxes. 

The Outcome

Traditional GLMs force actuaries to choose between simplicity and accuracy. Advanced ML models deliver superior predictions but create regulatory black boxes. PricingCenter solves this fundamental trade-off: You get the predictive power of Gradient Boosting Machines with the transparency regulators demand.

In head-to-head testing, our AI can identify non-linear risk patterns that traditional models typically struggle to capture.

Is Your Process Holding You Back?

Insurance pricing is at an inflection point. Most insurers still rely on legacy systems, forward-thinking competitors are deploying AI-powered pricing 10x faster that allows them to capture market opportunities and improve loss ratios.

The new measure of success is no longer just the accuracy of an analysis, but the speed at which that analysis becomes a live, profitable rate in the market. Every day an insight sits in a spreadsheet is a day you are giving away a competitive advantage.

For decades, the multi-month relay race from actuarial to IT was an accepted cost of doing business. With PricingCenter, moving a powerful new model from development to deployment eliminates the structural delay between insight and impact and turns a months-long project into clicks.

4 Core Capabilities of a Unified Pricing Engine Impact What Leading Insurers Can Achieve Today

Turn actuarial science into a decisive competitive advantage. With Explainable AI and a transparent, auditable environment, you can develop more complex, predictive models and deploy them with the confidence that comes from built-in governance.